Ph.D. (Study of the Marketing System in the Informal Manufacturing Sector) - Sandwich Program, under University of Dhaka and University of New Brunswick, Canada (CIDA Scholar). Diploma in University Teaching, University of New Brunswick, Canada. Masters in Business Administration (Marketing Major), University of Dhaka. Masters in Science (Biochemistry - Thesis Group), University of Dhaka. Bachelors in Science (Biochemistry, HONS.), University of Dhaka.
Professional Work Experience:
Professional Certification
Certified Management Consultant (CMC)
Certified Professional Marketer (CPM)
Present Professional Status
Professor, IBA, University of Dhaka
Adivisor, ULAB School of Business
Teaching Experience
Almost 25 years at IBA, University of Dhaka
Part time with East West University, Military Institute of Science & Technology, North South University, United International University, and University of Liberal Arts Bangladesh.
Administrative Experience
IBA: Presently entrusted as Chairman, MBA Program;
IBA: Earlier worked as elected member of Board of Governors of IBA; Chairman, Research Center, BBA Program, Founder-EMBA Program, etc;
Pro Vice Chancellor, East West University;
Associated in various capacities with Jahangir Nagar University, Shahjalal University of Science & Technology, Ministry of Agriculture, and University of Professionals
Corporate Experience Prior to joining teaching, worked as Export Manager for AARONG – BRAC and also worked as development worker for BRAC before joining the commercial operations of BRAC.
Additional Information:
Major Publications & Research
More than 35 publications in international and national journals.
3 major books with one published from Prentice Hall with Professor Philip Kotler as the Foreword writer.
Executive Editor, Journal of Business Administration, IBA, University of Dhaka.
Member Editorial board, Bangladesh Brand Forum.
Visiting Professorship/Scholar Have visited more than a dozen universities as visiting professor/scholar including Harvard University, Pennsylvania State University, University of New Brunswick, IIM Bangalore, IIM Ahmedabad, LUMS, etc.
Consulting Activities Specialize in both qualitative as well as quantitative research. Undertook more than 60 consulting assignments and conducted dozens of training programs on marketing & strategy. Worked as a retainer consultant for the private sector and SEDF.
Major Professional Associations
Chief Advisor, Bangladesh Brand Forum
Adviser, University of Liberal Arts, Bangladesh.
Member, Executive Committee Member. Bangladesh Marketing and Social Research Forum.
Board Member, Alliance Capital
Member, Executive Committee. Institute of Management Consultants of Bangladesh
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