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| This course introduces students to the fundamentals of research with emphasis on practices in the field of communication. This course is designed to help students conceptualize their research topic. Students will learn how to write chapter one of their thesis which may include introduction, background, rationale, objectives, hypothesis, statement of the problem, scope and delimitation, importance/significance, and definition of the terms.
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Strategic communication is defined as the systematic planning and realization of information flow, media development and image management in the long term. It provides the critical link between stakeholders and organizations. The course investigates what works, what doesn’t and why vis-à-vis strategic communication. Students will analyze cases and appreciate the importance of communication appropriate in reaching an organization’s long term goals.
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Under this course, students will learn how to appreciate, search and write review of related studies/literature. Moreover, they will learn how to develop a study framework. This course is designed to make students capable of writing chapters 2 and 3 of their thesis.
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Public relations quality management may be defined as the totality of features and characteristics of public relations services that bear on their ability to satisfy stated or implied needs in accordance with accepted professional standards. This course will focus on how to ensure quality in public relations services such as community relations, stockholder relations, labor relations, employee relations, etc. Students are required to analyze and critique quality in public relation services.
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The course examines the logic behind the quantitative and qualitative methods researchers use in solving research problems. The course will cover the following: research design, sources of data, instrumentation, sampling and data collection and tools for data analysis. Students are required to complete chapter 4 of their thesis by the end of the course.
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Strategic issues and crisis management is one of the key areas of public relations research and practice. It relates directly to crisis management, issues management, reputation management, image restoration and change management. It refers directly to the operation of management and the whole operation of modern organizations. In this course, students will investigate the theory and practice of issues and crisis management. Student will be required to monitor an issue and/or crisis to prepare and appropriate communication plan.
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In a very competitive electronic media industry, a manager has a vital role to play in ensuring success. The course will focus on the tasks faced by a broadcast manager which include: program/production management; quality control; managing people, training & evaluation; broadcast skills development; managing the budget; audience research; use of advanced technologies and planning. Students will also be introduced to the media landscape with regards to globalization, media law, new technologies and solutions to meet the challenges.
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This course will provide students sufficient knowledge of how to run/manage a publication business efficiently. The main focus will be on how a manager of publication designs his workload to upgrade performance of the company. In so doing, the course will explore the following topics: creation of technical documents; coordinating & supervising the teams of writers, editors, illustrators; developing organizational style guides; controlling the budget; negotiating with the vendors and other related topics.
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The means of communication are increasingly organized, distributed and consumed on a global basis. This course examines closely the conditions of the globalized media, comparing and contrasting genres, modes of news presentations, popular music industries and patterns of consumption. These will have implications on how local organizations undertake strategic communication and integrated marketing communication.
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This course is designed to integrate the knowledge and skills learned from previous research courses: Communication Research (chapter 1), Communication Theories (chapter 2/3) and Research Methodology (chapter 4). Students are expected to put together a research proposal under his/her supervisor. They will present their proposal before a panel of scholars and/or professionals.
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