| Digital Art, Visual Art and Photography Exhibit: |
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Thursday, April 29 2010, 5:00pm - 8:00pm |
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The Media Studies and Journalism MSJ) Department of the University of Liberal Arts Bangladesh (ULAB) will launch an exhibit entitled "Rise of the Machines: Technology and Life in Bangladesh" at the First Floor, Campus B, House 719/A, Road 7/A (Satmasjid Road), Dhanmondi, Dhaka. The exhibit features five video narratives, 10 digital artworks, 15 metal sculptures, 31 photographs and a pocket theatre performance by students from the courses "Multimedia Production," "Visual Communication," "Video Communication," "Media, Technologies and Society" and "Introduction to Photography." The exhibit will run until May 13, 2010.
 The exhibit is part of the Department’s Curriculum Integration Program, which was established to facilitate faculty and students from various year levels and study concentrations to work together and learn from each other. It has two primary objectives. First, it utilizes active learning approaches to enhance the educational experience of students. Second, it encourages students to look inward - to reflect on their own personalities, aspirations and identities. The Department believes that students must be comfortable and confident with themselves before they can positively contribute to others.
The theme is based on the communication theory of Technological Determinism, founded on the works of Marshall McLuhan. According to him, we (human beings) are living in a new age of technology that has never been experienced before. The new electronic media is changing the way people think, act, and feel. The current technological environment, when looked back upon, will be seen as a major turning point in the history of communication. We shape our tools and in turn they shape us. McLuhan was the first one to suggest that evolutions in communication had a direct impact on the existing society. However, he was unique in saying "the channels of communication are the primary cause of cultural change." Nothing exists that is not affected by the applied technology of communication. McLuhan regarded every form of media as an extension of the human being. For example, a book is an extension of the eye and clothing is an extension of the skin.
The exhibit on April 29 is the culminating activity under the Spring 2010 MSJ Department Curriculum Integration Programme. The first forum entitled "Technology, Thinking and Talking in Contemporary Bangladesh" was held on March 11 with A.B.M. Hamidul Mishbah (ICT Lawyer) and Anis Pervez (Associate Professor, MSJ Department, ULAB) as speakers. The second activity was conducted on April 8 with Prof. Brian Shoesmith (Edith Cowan University) tackling "Digital Bangladesh in the 21st Century" at the ULAB Auditorium. In the third event, held on April 22, Prof. Glen Lewis (University of Canberra) spoke on the issue of technology and identity.
Aside from these, students from the "Development Communication" course will feature the communication campaigns they produced for Save the Children Australia. Three communication campaigns on raising awareness on the UN Charter on Children’s Rights in Bangladesh will be presented, along with prototype posters and other communication materials. |
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